Imagine how accurate weekly updates can help improve product data. KML helps you identify live tactics that are working, as well as encountered roadblocks. Our goal is to remedy them through a deep analysis of the potential source of the problem. In some instances, issues are isolated to autonomous behavior within a single retail locations; however, in many cases we may uncover something more systemic within the retail chain or within the supply chain.
KML has executed over 10,000 demos in 15+ nationwide retailers and event venues for 100+ consumer brands in the food, beverage and supplement markets. Ensuring your brands ideals are being upheld can get complicated when it comes to promoting your own products, this is why our team takes care of each part of each step from start to finish. Members of our internal team provide availability, no matter the time zone, to update you with the current status of your program. We analyze store lists and key demographic insights to schedule and carry out demos at the appropriate venues at high-traffic times, based on your brand mission & campaign objectives.

Your brand has an origin story. Whether it be at a local market or a national event, that story is worth being told. Through sharing a familial base informed with your target audience. Our Brand Ambassadors pride themselves on professional representation. Your brand deserves to be presented with the same enthusiasm you BA genuinely feels about your brand. We guarantee an authenticity. KML Brand Ambassadors in our nationwide database are carefully screened and interviewed. Prior to representing a new product, Ambassadors receive detailed training presentations and are required to attend virtual calls covering everything from brand history to top product selling points. In addition to coordinating Ambassador availability, we communicate with appropriate store/event personnel to schedule and confirm logistics. Sampling your product in grocery stores is an effective way to engage every day consumers, but engaging in real-world scenarios brings higher value. Our team plans fun, educationally driven pop-up samplings to showcase your products in unconventional yet opportune settings. From coffee shops to fitness studios, our team is ready to connect you with our extensive network of popular venues which align with your target market.

Every brand is unique. We offer customized plans specifically constructed by you and a representative from KML. By taking time to learn key aspects of your company and/or product story, review, compile, and share ideas in your desired brand direction. A portfolio linking you and your target audience. We’ll work with your team to ensure every piece of the puzzle aligns with your launch strategy and timeline. From distribution & merchandising support to demographic segment research, we’re here to help you navigate the chaos. Based on your sales goals, we’ll work with suppliers to provide suggestions of retailers and markets to target. We work with your team to develop creative imagery to advertise upcoming activations and recap completed events. Recognizing product benefits and lifestyle associations, we post content to our social platforms that call out events while drawing attention to your brand’s assets. Through content curation, themed giveaways, seasonal tie-ins and hashtag marketing, we’re here to maximize your promotions in an increasingly connected digital landscape. Through our customized services we offer reports that contain both qualitative and quantitative event insights to highlight the ROI your brand is getting.